The text below is a snippet from the RAGE TV feature:
The music video for ‘Reimagining’ rolls together magical whimsy, trippy curiosity and augmented natural scenes as naturally as its corresponding track blends chopped breaks with ethereal timbres, as a glowing silhouette spirit guide coaxes Rita into the unknown of the deep blue night. “The idea for the glowing girl grew organically when thinking about creating a dreamlike yet tactile visual language” explains music video director Maxine Zanoni. “It was the perfect way to add an element of magic to our grounded, real-world locations. Paired with the macro shots of birds, ants, clouds and ocean, this glowing girl became a guide for Rita, leading her back to a sense of curiosity about the world around her.”
